Is Your HR Department Helping or Hindering Your Company’s Brand?

While today’s economic climate certainly places employers in the enviable position of having a substantial pool of candidates to choose from, you may be finding that the candidates you’re attracting to fill your firm’s vacancies are not the caliber you’ve been seeking.  There are a number of potential reasons for this, and among them is one you may not have considered – your company’s HR branding.

In most organizations a great deal of time and effort is placed on developing the corporate brand as it relates to potential and existing customers.   In the best situations, there is a defined brand identity and everything is consistent and professional across the board including the HR department. 

However, in many companies, in particular small businesses, HR branding has never been addressed.  This can be a mistake that results in extra challenges for your recruiting and employee retention efforts.  According to Mike Smith, a Senior VP with TALX, and Equifax Workforce Solutions provider, “Today’s challenging marketplace is forcing HR leaders to take a good, long look in the mirror to make sure that what their organization reflects is of value to current employees and job candidates. Employment branding has never been more significant among today’s corporations. It has an immediate impact on talent pools and long-term effects, not only on recruiting and retention, but on an organization’s overall branding and reputation. Developing a strong and effective employment brand is an investment, a strategic decision that has a lasting impact on internal and external relations. A terrific employment brand creates the expectation that one’s experience with that company is going to be a positive one. It becomes a catalyst for retaining the employees you need. These are the same employees who, in turn, become ambassadors for the workplace and a significant part of efforts to attract the best and brightest talent on a consistent basis, over time.”

If you would like to learn how to insure that your HR branding is helping and not hindering your company’s brand, click HERE to read a comprehensive article from HR Executive Online.  When you’ve finished the article, if you believe your company needs assistance in enhancing it’s HR branding image, please feel free to contact us for assistance.


The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at and the company website can be viewed at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: